Logo Design Process
Starter Package – Take a peek into our design process! This is where the magic happens. You and a dedicated designer work together through our 3 stage process to ensure you get exactly what you want and envision for your company.
The first and most crucial part of this whole process is the in-person (or over the phone) brainstorm/discovery session with our designer. You discuss, one-on-one, with your dedicated design exactly what you’re looking for, everything from brand identity to moods you want to convey to your audience.
This is also where you share your proposed sketches / ideas with your designer. You’ll discuss everything from your goals with this logo, messages you want to convey, and overall tone/mood. Your designer will give their professional input into what they think works and what doesn’t and will make any necessary tweaks to help you reach your overall goal.
*Client provided concept / sketch
Once you and your designer are happy with and fully understand the concept sketches, your designer will scan them and start to recreate them on the computer (usually in Adobe Illustrator and/or Adobe Photoshop) to ensure your finalized design is high quality and scale-able.
Now with high quality and vectorized logo mock-ups, the designer starts putting together a presentation to share with you, showcasing all the logos and what they may look like on a product mock-up. This will allow you visualize the logos in real life instances and help you narrow down your choices.
*Mock-up options based off client’s wants from the discovery session
If required, revision rounds are granted, where you and your designer discuss the current logos and revise them even further to narrow it down to one design that you are thrilled with. Best case scenario, you fall in love in with one of the mock-ups and you get your finalized logo that day. This; however, does not always happen, and we understand that you need to be picky, the last thing we want is for you to just “settle” on a logo you are not 100% confident in.
This is why we offer revisions, you pick and choose the things you like from some, get rid of the parts you don’t like from others, and tweak some things here and there until you are happy with the final design. This back and forth between you and the designer is our way of giving you the final say in the design.
*Revisions based off client feedback and new client concept sketches
Happy Customer = Happy Designer
With the final design selected, it’s time for your designer to wrap everything together in a beautiful little logo package for you take home and keep. We make sure you have the source file, a vector file, multiple sized and coloured PNGs and JPEGs, as well as versions in CMYK and RGB. Don’t know what all these fancy terms mean? No worries, every logo package includes a set of instructions, in laymen’s terms, to make sure you can use your new logo in any and every way possible.
But don’t worry, we’re only an email or phone call away from helping you at any point in the future if you have any questions. We’re just as proud of your logo as a you are, and we want to see it shine!