The first and most crucial part of this whole process is the in-person (or over the phone) brainstorm/discovery session with your designer. You discuss, one-on-one, with your dedicated design exactly what you’re looking for, everything from brand identity to moods you want to convey to your audience. But what happens even you have no idea what you want? Then this discovery session is an amazing time to work with us while we explore different brand identity options for your company. We won’t start designing until we’ve agreed on a direction to go with your brand, and sometimes this takes more than one session
Whether you know exactly what you want or don’t, this discovery session will put you and the designer on the same page and leave you feeling confident that you’ve left your brand identity in good, caring hands.
*Designer’s notes from the discovery session
Now that you and the designer are on the same page, your dedicated designer will star to research some of your competitors discussed in the discovery session and go over all the things you like and dislike about their branding. Your designer will also create a mood board that represents the direction you’ve agreed to take the brand in. This mood board will be used as guidance for the rest of the project to ensure everything stays on theme and according to plan.
“A mood board is a type of collage consisting of images, text, and samples of objects in a composition. It can be based upon a set topic or can be any material chosen at random. A mood board can be used to convey a general idea or feel about a particular topic.” – Wikipedia
*Mood board based off the client’s wants from the discovery session
With everything from step 1 and 2 drilled into your designer’s brain, the pencil hits the paper! Confident of your brand identity goal and a mood board to help keep the designs on track, your designer explores different options that they believe best suite your business in the agreed upon theme.
These concept sketches usually fill multiple sketch book pages until the designer is confident that they have enough ideas to start finalizing some designs. Those final ideas are then transferred to a single page for further explorations.
*Designer’s concepts and initial sketches (1 of 4 pages)
Once your designer is happy with the concept sketches, they scan them and start to recreate them on the computer (usually in Adobe Illustrator and/or Adobe Photoshop) to ensure your finalized design is high quality and scale-able.
Now with high quality and vectorized logo mock-ups, the designer starts putting together a presentation to share with you, showcasing all the logos on separate pages, in different colours, and what they may look like on a product mock-up. This will allow you visualize the logos in real life instances and help you narrow down your choices.
*Logo presentation for client
If required, revision rounds are granted, where you and your designer discuss the current logos and revise them even further to narrow it down to one design that you are thrilled with. Best case scenario, you fall in love with one of the original designs and you get your finalized logo that day. This; however, does not always happen, and we understand that you need to be picky. The last thing we want is for you to just “settle” on a logo you are not 100% confident in.
This is why we offer revisions, you pick and choose the things you like from some, get rid of the parts you don’t like from others, and tweak some things here and there until you are happy with the final design. This back and forth between you and the designer is our way of giving you the final say in the design.
*Revisions based off client feedback
Happy Customer = Happy Designer
With the final design selected, it’s time for your designer to wrap everything together in a beautiful little logo package for you take home and keep. We make sure you have the source file, a vector file, multiple sized and coloured PNGs and JPEGs, as well as versions in CMYK and RGB. Don’t know what all these fancy terms mean? No worries, every logo package includes a set of instructions, in laymen’s terms, to make sure you can use your new logo in any and every way possible.
But don’t worry, we’re only an email or phone call away from helping you at any point in the future if you have any questions. We’re just as proud of your logo as a you are, and we want to see it shine!